The Content Plan:

After scoping similar NFT projects and similar discord groups in the “making money online” niche, we came up with a content plan that yielded impressive results within the initial two weeks of implementation. The strategy was relatively straightforward: to copy other successful discord groups with IG pages but add more posting volume when it came to posting content, the more content we can put out the faster we go viral. Usually how IG or any other short form content platform works, it only takes one viral vid to get your page growth. Initially, the first 10 reels did not perform well until we hit a mega viral reel that ended up doing 8 million views that month. This reel propelled our following immensely, taking the UNDRTD page from 900 followers to around 5 thousand followers in the first two weeks.

Managing The New Growth:

Once we hit around 5,000 followers we started noticing that we weren’t getting as many discord joins as we expected, especially from such a viral reel. We started implementing more call to actions in our stories, which led to an influx of people joining the discord. Typically, these stories were composed of winning trade screen shots with a link to the discord. We posted multiple stories daily as we wanted to take advantage of the influx of individuals clicking on the profile that we were having.

End Of The Marketing Campaign:

At the end of the month we had reached over 15 million views in under 1 month, increasing the project's following from 900 followers to over 11 thousand followers and over 5k+ joins in the project's discord. See Proof Below