Luis has been deeply engaged in the crypto space since 2019, constantly exploring its evolving landscape. Starting in 2021, Luis delved into creating short-form content where he gave his thoughts and showed consumers lifehacks they can utilize inside the crypto market. Since the start of Luis's content creation he has accumulated a following of 60 thousand followers across various platforms with TikTok being the main source of traffic coming in at just over 50 thousand followers. Luis has helped multiple web 3 creators and communities manage their social media platforms specifically on Instagram and Tiktok. Through his journey of seeing countless meme coins and Nft projects launch, he noticed a lack of Tiktok and Instagram marketing that undoubtedly could have propelled these projects to far greater success. Now, utilizing his experience and expertise, Luis helps crypto projects reach un-tapped audiences through Tiktok and Instagram organic marketing.